글로벌 호스피탈리티 경영학 학사

BBA in Global Hospitality Management

글로벌 호스피탈리티 경영학 학사 
(BBA in Global Hospitality Management) 

글로벌 호스피탈리티 경영학 학사 (BBA in Global Hospitality Management) 과정은 기본적으로 3.5년의 학업 기간 동안 두 번의 인턴십을 이수해야 하며, 마지막 학기는 호스피탈리티 경영학 이론과목들을 공부하는 심화 학습과정입니다. 2학년 때는 레로쉬 글로벌 캠퍼스인 스위스 Bluche, 스페인 Marbella, 미국 Chicago, 중국 Shanghai, 또는 자매 대학인 Glion 영국 London 캠퍼스에서 순환교육을 받을 수 있습니다.

 

Years

Total US credits

Intakes (Feb & Sept)

이 과정을 통해 학생들은 호스피탈리티 업계의 리더가 될 수 있도록 준비하게 되며 호스피탈리티의 실무와 이론이 조화로운 수업과 전문적인 인턴십 그리고 심화 전공과목을 연계하여 공부하게 됩니다. 심화 전공은 학생들 각자가 선호하거나 추구하고자 하는 커리어에 따라 아래의 심화 전공 중 하나를 선택하게 됩니다.

 

Hospitality Entrepreneurship (Swiss/Spain)
Digital Marketing Strategies (Swiss/Spain)
Hotel Financial Performance Management (Swiss)
Resort Development and Management (Spain)

교육과정

SEMESTER 1 : PRACTICAL ARTS
During the first semester of your global hospitality management degree, you will be immersed in the practical arts. Your courses will include:

  • Gastronomy and Tradition (4 weeks)
  • Guest relations and Hotel Operations (4 weeks)
  • Skills and Techniques (4 weeks)
  • Trends and Innovation in F & B (4 weeks)
  • Hospitality culture (4 weeks)

1 course from the following:

  • Professional English
  • French
  • Spanish
  • German
SEMESTER 2 : INTERNSHIP (6 MONTHS)

Professional internships give your hospitality management career a head start. Your first internship will expose you to roles and responsibilities in hospitality operations, such as service (restaurant, bars, room service) or rooms division (front office, housekeeping).

In Les Roches Chicago the internship takes place in Semester 3 instead of Semester 2.

SEMESTER 3 : FUNDAMENTALS OF HOSPITALITY

Upon your return from your first internship, you will take courses on hospitality fundamentals, including:

  • Hospitality Financial Accounting
  • Food & Beverage Management and Cost Control
  • Marketing for the Hospitality Industry
  • Fundamentals of Data Analysis & Visualization
  • Managing Diversity in the Global Workplace
  • Consumer Behavior

1 course from the following:

  • Mandarin
  • French
  • Spanish
  • German
  • Presentation Skills and Public Speaking
  • Social Responsibility
  • Cultural Diversity
  • Conflict and Negotiation
  • Hospitality Design
  • Digital Media Content Creation

In Les Roches Chicago the academic semester “Fundamentals of Hospitality” takes place in Semester 2 instead of Semester 3.

SEMESTER 4 : FUNDAMENTALS OF HOSPITALITY

Upon your return from your first internship, you will take courses on hospitality fundamentals, including:

  • Hospitality Financial Accounting
  • Food & Beverage Management and Cost Control
  • Marketing for the Hospitality Industry
  • Fundamentals of Data Analysis & Visualization
  • Managing Diversity in the Global Workplace
  • Consumer Behavior

1 course from the following:

  • Mandarin
  • French
  • Spanish
  • German
  • Presentation Skills and Public Speaking
  • Social Responsibility
  • Cultural Diversity
  • Conflict and Negotiation
  • Hospitality Design
  • Digital Media Content Creation

In Les Roches Chicago the academic semester “Fundamentals of Hospitality” takes place in Semester 2 instead of Semester 3.

SEMESTER 5 : INTERNSHIP (6 MONTHS)

In your second professional internship, you will build your skills in hospitality management, project management, time management and communication.
You can spend this semester in any department or in cross-training. Hotels and restaurants are popular choices for the second internship, but students also choose other industries.

SEMESTER 6 : BUSINESS INTEGRATION
In the final year of the BBA in Global Hospitality Management, you will focus on broader business practices and strategic management. Your courses will include:

  • Strategic Leadership in Hospitality
  • Revenue and Pricing Management
  • Hospitality Financial Management
  • Modelling for Management
  • People and Talent Management

2 courses from the following:

  • Team Dynamics
  • Cross-Cultural Communication
  • Ethics and Management
  • Events Management
  • Sustainability
  • Law and Contracting
  • Research Methods
  • Business Analytics for Decision-Making
  • Financial Analytics for Decision-Making
SEMESTER 7 : HOSPITALITY SPECIALIZATION
In the last semester of your bachelor’s degree, you may either choose a specialization, taking courses focused on one subject area, or you may choose the General Management track, taking a range of elective courses in different subject areas. For more information on specialization courses, please see the specializations page.

Honors degree candidates will also complete a dissertation.


In addition, you may choose 1-2 courses from the following:

  • Strategic Human Resources
  • Professional Development and Networking
  • Conflict Management
  • Managing Change and Digital Transformation
  • Innovation and Creativity in Hospitality
  • Web Strategy and Design
  • Politics and International Affairs
  • Health and Spa Management

심화전공

HOSPITALITY ENTREPRENEURSHIP (AVAILABLE IN SWITZERLAND AND SPAIN)

The entrepreneurship specialization prepares you with the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.

Courses

  • Ideation, Canvassing & Value Propositions
  • Market Research, Validation and Sales Strategies
  • Hospitality Finance Forecasting and Modelling
  • Pitching, Presenting and Media Creation

Capstone Project

  • Managing Agile Teams and Projects
DIGITAL MARKETING STRATEGIES (AVAILBLE IN SWITZERLAND AND SPAIN)

The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

Courses

  • Marketing strategies
  • Market Research, Validation and Sales Strategies
  • Advanced Consumer Behavior
  • Digital Engagement

Capstone Project

  • Creating Innovative Hospitality Portfolio
HOTEL FINANCIAL PERFORMANCE MANAGEMENT (AVAILABLE IN SWITZERLAND)
The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

Courses

  • Hospitality Performance Management
  • Hospitality Corporate Finance
  • Revenue Management and Optimization Strategies
  • Hospitality Finance Forecasting and Modelling

Capstone Project

  • Hospitality Finance Feasibility Study
RESORT DEVELOPMENT AND MANAGEMENT (AVAILABLE IN SPAIN)

This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the challenges involved in managing large recreational properties.

Courses

  • Introduction to Golf Club Management
  • Spa, Health and Wellness in Resorts
  • Resort Management and Operations
  • Entertainment and Activities Planning in Resorts

Capstone Project

  • Project Management for Resort Properties
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