글로벌 호스피탈리티 경영학 학사

BBA in Global Hospitality Management

글로벌 호스피탈리티 경영학 학사 
(BBA in Global Hospitality Management) 

글로벌 호스피탈리티 경영학 학사 (BBA in Global Hospitality Management) 과정은 기본적으로 3.5년의 학업 기간 동안 두 번의 인턴십을 이수해야 하며, 마지막 학기는 호스피탈리티 경영학 이론과목들을 공부하는 심화 학습과정입니다. 2학년 때는 레로쉬 글로벌 캠퍼스인 스위스 Bluche, 스페인 Marbella, 중국 Shanghai, 또는 자매 대학인 Glion 영국 London 캠퍼스에서 순환교육을 받을 수 있습니다.

 

Years

Total US credits

Intakes (Feb & Sept)

이 과정을 통해 학생들은 호스피탈리티 업계의 리더가 될 수 있도록 준비하게 되며 호스피탈리티의 실무와 이론이 조화로운 수업과 전문적인 인턴십 그리고 심화 전공과목을 연계하여 공부하게 됩니다. 심화 전공은 학생들 각자가 선호하거나 추구하고자 하는 커리어에 따라 아래의 심화 전공 중 하나를 선택하게 됩니다.

 

Hospitality Entrepreneurship (Swiss/Spain)
Digital Marketing Strategies (Swiss/Spain)
Hotel Financial Performance Management (Swiss)
Resort Development and Management (Spain)

교육과정

SEMESTER 1 : PRACTICAL ARTS

During the first semester of your global hospitality management degree, you will be immersed in the practical arts.

Your courses in Switzerland will include:

  • Innovation, Entrepreneurship and Communication
  • From the Farm to the Table
  • Guest Relations and Hotel Operations
  • Skills and Techniques in F&B
  • Restaurant Laboratory

Your courses in Spain will include:

  • Gourmet Experiences
  • Skills & Techniques in F&B
  • F&B Trends
  • Rooms Division and Hotel Operations
  • Principles of Resorts

+1 course from the following:

  • Essential English
  • French
  • Spanish
  • German
SEMESTER 2 : INTERNSHIP (6 MONTHS)

Professional internships give your hospitality management career a head start. Your first internship will expose you to roles and responsibilities in hospitality operations, such as service (restaurant, bars, room service) or rooms division (front office, housekeeping).

SEMESTER 3 : FUNDAMENTALS OF HOSPITALITY

Upon your return from your first internship, you will take courses on hospitality fundamentals, including:

  • Hospitality Financial Accounting
  • Communicating Effectively (as per tested level)
  • Marketing for the Hospitality Industry
  • Fundamentals of Data Analysis and Visualisation
  • Managing Diversity in the Global Workplace
  • Principles of Sustainability and Innovation

+ 1 course from the following:

  • French
  • Spanish
  • German
SEMESTER 4 : FUNDAMENTALS OF HOSPITALITY

In your fourth semester, you will continue to build your understanding of key hospitality principles. Your courses will include:

  • Digital Marketing & Sales
  • Fundamentals of Economics
  • Rooms Inventory and Control Management
  • Hospitality Managerial Accounting
  • Food and Beverage Management
  • Hospitality Facilities Management
  • Leading Teams to Success

+ 1 course from the following (course availability may differ between campuses):

  • Mandarin
  • Italian
  • French
  • Spanish
  • German
SEMESTER 5 : INTERNSHIP (6 MONTHS)

In your second professional internship, you will build your skills in hospitality management, project management, time management and communication.
You can spend this semester in any department or in cross-training. Hotels and restaurants are popular choices for the second internship, but students also choose other industries.

SEMESTER 6 : BUSINESS INTEGRATION
  • Revenue and Pricing Management
  • Hospitality Financial Management
  • Models for Problem Solving and Decision Making
  • People and Talent Management
  • Data Analytics for Business Optimisation
  • Customer Relationship Management

+ 1 course from the following (course availability may differ between campuses):

  • Team Dynamics
  • Cross-Cultural
  • Communication
  • Ethics and Management
  • Law and Contracting
  • Research Methods
  • Cultural Diversity
  • Events Management
  • Sustainability
    SEMESTER 7 : HOSPITALITY SPECIALIZATION
    • Specialization courses or General Management track electives*
    • Dissertation (honors degree only)

     

    + 1-2 courses from the following (course availability may differ between campuses):

    • Managing Change and Digital
    • Transformation
    • Events Management
    • People, Conflict and Negotiation
    • Politics and International Affairs
    • Right and Wrong: Ethics and Morals in Society
    • Health and Wellness Management
    • The Science and Culture of Gastronomy
    • Sustainable Tourism
    • Strategic Human Resources
    • Professional Development and Networking
    • Social Responsibility

     

       

      심화전공

      HOSPITALITY ENTREPRENEURSHIP (AVAILABLE IN SWITZERLAND AND SPAIN)

      The entrepreneurship specialization prepares you with the skills to bring innovation to large hotel chains or to start your own business. You will plan and develop your own hospitality business concept, and learn how to turn your ideas into reality.

      Courses in Switzerland:

      • Innovation in Hospitality
      • Projects, Ethics and Legal Considerations
      • Digital Marketing and Content Creation
      • Hospitality Forecasting and Modelling

      Courses in Spain:

      • SME Business Planning
      • SME Management
      • Maximising Return on Investment
      • Advanced Finance and Budgeting

      + Entrepreneurship Capstone Project

      DIGITAL MARKETING STRATEGIES (AVAILBLE IN SWITZERLAND AND SPAIN)

      The marketing specialization will enable you to successfully market your brand in a digital world. You will develop a deep understanding of web-based and social media marketing, mobile communication, consumer behavior and cross-cultural communication.

      Courses

      • Marketing 4.0 (IMC)
      • Innovative Sales Strategies
      • Brand Management
      • Global Strategic Marketing

      + Digital Marketing Capstone Project

      HOTEL FINANCIAL PERFORMANCE MANAGEMENT (AVAILABLE IN SWITZERLAND)

      The finance specialization develops essential business skills such as financial analysis and accounting, problem solving and decision making. Finance is critical to all hospitality functions, so it often serves as a gateway to senior management positions.

      Courses

      • Performance Management
      • Corporate Financial Decision Making
      • Global Financing and Risk Management Strategies
      • Hospitality Finance Forecasting and Modelling

      + Finance Capstone Project

      RESORT DEVELOPMENT AND MANAGEMENT (AVAILABLE IN SPAIN)

      This specialization prepares you with the skills to manage luxury resorts and related businesses. You will develop your understanding of the tourism business industry and the challenges involved in managing large recreational properties.

      Courses

      • Resort Management and Operations
      • Introduction to Golf Club Management
      • Spa, Health and Wellness in Resorts
      • Project Management in Resort Properties

      + Resort Management Capstone Project

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