국제 호스피탈리티 경영학 고위 준석사
Postgraduate Executive Diploma in International Hospitality Management
국제 호스피탈리티 경영학 고위 준석사
(Postgraduate Executive Diploma in International Hospitality Management)
15 months (Four 1 week sessions over 7 months/distance learning + 1 internship)
레로쉬 스페인 글로벌 캠퍼스에서 제공되는 국제 호스피탈리티 경영학 고위 준석사 과정은 호스피탈리티 경영학에 대한 이해를 강화시키고 호스피탈리티 업계의 미래를 형성하게 될 개념들에 대한 전문지식을 습득할 수 있도록 고안되었습니다.
현재 업계에서 경력을 쌓고 있는 전문가들은 이 혼합형(하이브리드) 대학원 과정을 통해 배운 지식과 연구 성과를 기존 경력과 결합할 수 있는 유연성을 갖추게 됩니다. 또한 업계 전문가들과의 독점적인 네트워킹 이벤트 및 액티비티를 통해 산업 전반에 대한 통찰력과 지식, 경험을 쌓을 수 있습니다. 수료 시점에는 리더십, 자원관리 및 의사결정의 혁신적인 비전을 통해 호스피탈리티 경영학의 최고 수준에 도달할 수 있게 됩니다.
9개월 간의 교육과정 동안 9개의 이론과 2개의 워크샵 모듈을 이수하게 되며 비즈니스 관리의 기초는 물론 현 시대 호스피탈리티 업계 리더들을 위한 새로운 개념들을 다루고 있습니다. 마지막으로 6개월 간의 인턴십을 통해 새롭게 개발된 기술과 지식을 글로벌 호텔체인이나 호스피탈리티 업체에서 실무에 적용해 볼 수 있습니다.
LEADERSHIP AND ORGANIZATIONAL BEHAVIOR
Students will examine human resource functions from a global perspective in order to create a model work environment that meets the needs of culturally diverse employees. Commitment and performance are fostered by good human relations and leadership, and proper attention must be given to human resource planning, management, and employee relations. Issues and challenges associated with managing an international organization will be explored.
INNOVATIVE, ALTERNATIVE AND SUSTAINABLE TRENDS IN HOSPITALITY
The course will identify different alternative, innovative and sustainable trends in hospitality. This course’s objective is to explain the needs of today’s responsible travelers demanding alternative experiences. This module will also discuss and present alternative tourist destinations as well as the importance of innovation in the hospitality sector.
INTERNATIONAL BUSINESS STRATEGY IN HOTELS
The political, social, and economic changes that affect the world today are creating new markets and opportunities, making some markets more accessible, and others riskier and more protected. Understanding marketing in all cultures is increasingly important.
Project management is a key factor in today’s businesses, enabling the successful implementation of new strategies, products or services in any type of organization. Good project management ensures that stakeholder’s needs are met, costs are controlled and objectives are well established within the organization.
ADVANCED FINANCE AND BUDGETING
In order to make sound decisions, it is essential to be able to understand financial reports and recognize the contribution that every transaction makes. This will allow for more effective management, improved efficiencies and more effective operational and strategic budgeting that is in line with strategic goals.
MARKETING STRATEGIES FOR HOTELS
In this course, you will learn marketing concepts, principles, and theories, and how this area relates to the overall area of hotels. The hotel industry is undergoing rapid changes, and knowledge and understanding of marketing concepts is of vital importance. Starting from the idea that the purpose of marketing is to deliver value to the consumer, the course begins with the examination of marketing as a strategic business function. It then progresses through an analysis of the business environment and how to determine products and services we might profitably offer to our customers.
INTERNATIONAL HUMAN RESOURCES
The hospitality industry is a labor-intensive industry; therefore, managing our human capital, our employees, is a key competency for any leading professional in this field. During this module we will discuss common human resources practices such as recruitment, selection, training and development, performance appraisals, and compensation. Human resources management tactics are part of an organization’s strategy and need to be adapted to the international context. This course focuses on advantages and challenges that the globalization of the work force and international hotel chains face through their worldwide presence.
HOSPITALITY REAL ESTATE AND INVESTMENT
This course offers an analysis of the perspectives of the hospitality industry from both the operators ́ and from the real estate investment point of views, their respective priorities and needs, and their competing alternatives and conflicting interests.
Revenue management strategy is critical for hotel operations. This module provides students with an overview of revenue management for the hotel industry in terms of a process to be created to increase revenue. Demand, reservation scheduling and variable pricing are important variables to be understood by the student. Additionally, the students will be given a foundation in strategies and models such as: pricing models, forecasting, group management and overbooking or pricing strategy, among other topics.
상기 커리큘럼은 예고 없이 변경 될 수 있음.
Through simulation exercises, this workshop examines different techniques and strategies for handing corporate and public crisis situations. These exercises have been developed by a team of crisis management professionals with extensive experience in the public and private sectors. Through debriefing sessions, participants will reflect on their performance, learning how to improve their crisis management skills in the future.
PROTOCOL AND ETIQUETTE
This course explains various aspects of protocol and etiquette in official and unofficial events. Appropriate protocol and etiquette in a range of situations, including in public, in office, and while attending or organizing an event, will be discussed.
상기 커리큘럼은 예고 없이 변경 될 수 있음.
PROFESSIONAL INTERNSHIP (6 MONTHS)
이 과정은 6개월 간의 인턴십으로 마무리되며, 글로벌 호텔체인 또는 호스피탈리티 업체에서 인턴십을 하게 됩니다. 현 근무지에서 경력을 쌓거나 다른 회사에서 인턴십을 시작할 수도 있습니다.