럭셔리 관광 마케팅 경영학 준석사

Postgraduate Diploma in Marketing Management for Luxury Tourism

럭셔리 관광 마케팅 경영학
(Postgraduate Diploma in Marketing Management for Luxury Tourism)

스페인

9–12 months (1 semester + 3-month case study + 3-month internship)

레로쉬 스페인 글로벌캠퍼스에서 제공되는 럭셔리 관광 마케팅 경영학 준석사 과정은 호스피탈리티 산업의 마케팅 관리 분야에서 커리어를 발전시키고자 하는 대학 졸업생 또는 직장인을 위해 고안되었습니다. 신기술과 새로운 트렌드의 영향을 이해함으로써 글로벌하고 역동적인 관광산업에서 전문가들이 요구하는 전문 지식과 관점을 배우는데 초점이 맞추어져 있습니다.

CORE SUBJECTS

PRINCIPLES OF MARKETING
This course builds on the evolution of modern management toward a marketing-oriented understanding of business, emphasizing the underlying principle of the “marketing concept” and integrating concepts with regard to consumer needs, marketing information, product development, pricing, distribution, selling, advertising and promotion.
INTRODUCTION TO ONLINE MARKETING
Providing the student with a solid foundation in using the Internet as a marketing tool, this subject follows the technical basics of how to create and obtain online information. The world is now online, making digital marketing channels and social media the most widespread, interactive and critical of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
ADVANCED ONLINE MARKETING
Bridging the gap between online marketing conceptual knowledge and its practical application in business, you will learn to connect online communication resources and develop strategies to maximize impact in the luxury tourism market as well as apply these techniques at an international level.
MARKETING STRATEGIES
This course is designed to build future decision makers in top leading positions within the marketing department. Students will learn to analyze existing business conditions and to structure appropriate strategies and tactics in order to lead a high-performing organization.
MARKETING RESEARCH
In order to make well informed decisions it is essential to conduct relevant studies to obtain an accurate understanding of our environment, competition, customers, etc. The objective of this course is to learn how to research and produce relevant information on which to support our future decisions.
TRENDS AND INNOVATION
In an intimidatingly fast-moving environment it is essential to keep observant of any new developments that might present us with an opportunity or a difficulty for our current business. This course focuses on developing the sharp mindset required in any successful business person.
EXPERIENTIAL MARKETING
This course covers the creation of more comprehensive and captivating encounters with our customers. We nurture this marketing relationship by engaging their five senses and embracing the individuals as highly perceptive human beings.
FASHION MARKETING
Students will gain valuable insight into the fashion industry as a trend-setter in worldwide marketing. Contemporary challenges and opportunities, production and distribution issues, cultural and other current influences that will affect the marketing of these products will be identified.
EVALUATING YOUR MARKETING EFFORTS
The evaluation of our managing decisions is the concluding step of your decision-making process. A proper analysis of the results and consequences after the implementation of our strategies and tactics will be imperative to strengthening our future business resolutions.
FASHION MARKETING
Students will gain valuable insight into the fashion industry as a trend-setter in worldwide marketing. Contemporary challenges and opportunities, production and distribution issues, cultural and other current influences that will affect the marketing of these products will be identified.
상기 커리큘럼은 예고 없이 변경 될 수 있음.

CASE STUDY AND PROFESSIONAL INTERNSHIP

학기가 끝나면 교수님들의 지도 하에 3개월 동안 Off-campus Case Study 를 실시하게 됩니다. 뿐만 아니라 스페인 또는 세계 유명 브랜드 업체에서 3개월 간 인턴십을 하게 되고, 동시에 Online Professional Development 과정을 수료하게 됩니다. 이 경험을 통해 새로 습득한 기술을 실무에 적용해 볼 수 있고 자신이 미래에 어떤 분야에 초점을 맞추고 싶은지 알아낼 수 있는 기회가 되기도 합니다. 참고로, 사전 승인을 받을 경우 Case Study 와 인턴십 과정을 병행할 수 있습니다.

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