럭셔리 관광 마케팅 경영학 준석사
Postgraduate Diploma in Marketing Management for Luxury Tourism
럭셔리 관광 마케팅 경영학
(Postgraduate Diploma in Marketing Management for Luxury Tourism)
9–12 months (1 semester + 3-month case study + 3-month internship)
레로쉬 스페인 글로벌캠퍼스에서 제공되는 럭셔리 관광 마케팅 경영학 준석사 과정은 호스피탈리티 산업의 마케팅 관리 분야에서 커리어를 발전시키고자 하는 대학 졸업생 또는 직장인을 위해 고안되었습니다. 신기술과 새로운 트렌드의 영향을 이해함으로써 글로벌하고 역동적인 관광산업에서 전문가들이 요구하는 전문 지식과 관점을 배우는데 초점이 맞추어져 있습니다.
PRINCIPLES OF MARKETING
A concept that builds on the evolution of modern management toward a marketing-oriented understanding of business; emphasizing the underlying principle of the “marketing concept” and integrating concepts with regard to consumer needs, marketing information, product development, pricing, distribution, selling, advertising, and promoting
AGILE DIGITAL MARKETING FOR LUXURY BRANDS
This subject bridges the breach between online marketing conceptual knowledge and its practical application in the business. The student will learn to connect online communication resources and develop strategies to maximize the impact in the luxury tourism market as well as applying these techniques at an international level. This subject provides the student with a solid base of how to use the internet as a a marketing tool and follows the technical basics of how to create and obtain internet based information. The world is now online, being in an online word has made digital marketing channels and social media the most widespread, interactive and critical of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
MARKETING STRATEGIES & IMPACT EVALUATION
This course is oriented to build future decision makers in top leading positions within the marketing field. Students will learn to analyze existing business conditions and to structure appropriate strategies and tactics in order to lead a high performing organization. The evaluation of our managing decisions is the concluding step of your decisiion making process. A proper analysis of the results, impact and consequences of our strategies and tactics will be imperative to strengthen our future business resolution.
MARKETING RESEARCH & CONSUMER BEHAVIOUR
In order to make well based decisions it is essential to conduct a relevant study to obtain accurate understanding of our environment, competition, customers, etc. This subject objective is how design, search and produce relevant information on which to support our future decisions. Understanding the the conducts our target consumers decide to follow becomes crucial for luxury brands for superior customer satisfaction and exceeding their expectations.
COMMUNICATION. TRENDS & EVENTS IN LUXURY ENVIRONMENTS
In an intimidatingly fast moving environment it is essential to keep observant of any new developments that might present us with an opportunity or a difficulty for our current business. This course focuses in building this sharp mindset that is becoming vital in any successful business person. The student will comprehend the key role of communication strategies to keep the organization attuned with their target market, as well as designing appropriate strategies for communication and promotional events to bring luxury products closer to its audience.
FASHION & LUXURY MARKETING
With this course students will gain a valuable insight into the fashion industry as a trend-setter in worldwide luxury marketing. Contemporary challenges and opportunities, production and distribution issues, cultural and other up-to-date influences that will affect the marketing of these luxury and fashion related products will be identified and understood.
Experiential marketing pursues the creation of more comprehensive and captivating encounters with our customers. We nurture this marketing relationship by engaging their five senses and embracing the individuals as highly perceptive human beings. This sensorial approach to the marketing field will help the student to better understand the importance of building bridges with the customers through the senses and bringing to a superior level the product/service experience.
CASE STUDY AND PROFESSIONAL INTERNSHIP
학기가 끝나면 교수님들의 지도 하에 3개월 동안 Off-campus Case Study 를 실시하게 됩니다. 뿐만 아니라 스페인 또는 세계 유명 브랜드 업체에서 3개월 간 인턴십을 하게 되고, 동시에 Online Professional Development 과정을 수료하게 됩니다. 이 경험을 통해 새로 습득한 기술을 실무에 적용해 볼 수 있고 자신이 미래에 어떤 분야에 초점을 맞추고 싶은지 알아낼 수 있는 기회가 되기도 합니다. 참고로, 사전 승인을 받을 경우 Case Study 와 인턴십 과정을 병행할 수 있습니다.