글로벌 호스피탈리티 경영학 석사

MBA in Global Hospitality Management

글로벌 호스피탈리티 경영학 석사
(MBA in Global Hospitality Management)

21세기의 호스피탈리티 산업은 사람들의 삶의 질이 향상됨에 따라 다양한 분야로 발전하고 있으며 기술의 발달과 발맞추어 호스피탈리티 산업도 진화하고 전에는 찾아볼 수 없었던 다양하고 새로운 직종들이 수없이 생겨나고 있습니다. 따라서 세계 호스피탈리티 업계는 청년들에게 촉망 받는 직업의 기회를 제공하고 있고 그 어떤 분야보다 많은 전문인력을 필요로 하고 있습니다.

Years

Total US credits

Intakes (Feb & Sept)

이 과정은 스위스 캠퍼스에서만 제공이 되며, 직장인들이 호스피탈리티 업계의 변화에 적응하고 열망과 비전을 가지고 미래를 향한 도전이 가능하도록 도와주며, 호스피탈리티 산업 경영에 대한 보다 전문적이고 발전적인 지식과 경험을 제공하여 졸업 후 업계에서 고급관리자 혹은 경영자로서 역할을 수행할 수 있는 소양을 갖출 수 있도록 해줍니다. 레로쉬 MBA 과정은 학기 중에는 중국 상하이 (Shanghai)와 미국 시카고(Chicago) 로 비즈니스 산업 현장 견학이 포함되어 있으며, 업계 리더들이 진행하는 강연 또는 세미나에 참석하여 업계 네트워크를 확장할 수 있는 기회가 제공됩니다. 21세기 호스피탈리티 경영과 전략적 이슈들과 관련된 커리큘럼은 실무적인 접근에 중점을 두어 편성되어 있습니다.

HOSPITALITY IMMERSION PROGRAM (HIP)

Hospitality Immersion Program (HIP)는 호스피탈리티 업무와 관련하여 관리자 레벨의 스킬을 개발하기 위해 디자인 된 2주 과정으로, 글로벌 호스피탈리티 경영학 석사 (MBA) 또는 경영학 준석사(PGD) 과정에서 비전공자인 경우 이 과정을 필수로 수강해야 합니다. 배우는 과목은 아래와 같습니다. 

  • Hospitality in Context
  • Food and Beverage Operations Management
  • Rooms Division Operation Management

<학비>
스위스 6주 : 2018년 학비 CHF 2,530 + 숙식비 2인1실 CHF 1,005
스페인 6주 : 2018년 학비 EURO 2,010 + 숙식비 2인1실 EURO 595 

<기간>
2018년 8월 30일 – 9월14일
2019년 2월 7일 – 2월 22일

교육 과정

MBA SEMESTER 1

Strategic Marketing & Sales in the Hospitality Industry

The course offers a thorough grounding in strategic marketing. Since marketing is about identifying and meeting human and social needs in order to deliver unique value to the customer, the course begins with the examination of marketing as a strategic business function. We then progress through an analysis of the business environment and how to determine products and services we might profitably offer our customers. The middle part of the course deals with the three key strategic concepts of segmentation, targeting and positioning. Next, we explore the components of the marketing mix. The final sections will deal with branding and destination marketing. All these concepts will be illustrated throughout the course with examples and case studies.

 

Strategy and the Value Creation

Driven by the globalization of trade, financial flows, transportation and the digitalization of exchanges, the international hospitality industry has evolved into complex systems linking activities such as distribution, branding, management, real estate ownership and financing. In such an environment, hospitality companies have espoused singular strategies that have shaped their boundaries and changed the sets of relationships governing the industry. This course provides an overview of the current strategic orientations of hospitality firms, and of the consequences of major trends on the past and future of the industry. Classic strategic theories and frameworks will be introduced and reviewed, and their application to the industry discussed. The idiosyncratic characteristics of the industry will be highlighted in this context.

 

Hospitality Financial Management and Budgeting

This course helps students understand the fundamentals of administration through budgeting. Students will learn how to involve key employees in the budget planning process, win support and defend budget proposals, evaluate and monitor the financial status of an operating department. Using skills from Hospitality Financial Management and previous courses, students will demonstrate the process of budget planning and writing.

 

Leadership and Organizational Effectiveness

This course gives an overview of core concepts of leadership, managerial practices widely recognized as strategic tools to assure sustainable organizational effectiveness. It addresses the concepts of global and ethical leadership as well as cross-cultural leadership from a number of organizational perspectives. It will enable students to understand the implications and challenges faced by leaders operating in a global context. Students will be encouraged to reflect upon their own social and emotional skills and leadership potential. Emphasis is placed on the importance of implementation and application to the workplace.

 

Business Modeling, Innovation and Entrepreneurship

This course introduces a linear programming and excel-based approach to applied business models and management science to seek innovation and set up entrepreneurial and intrapreneurial enterprises. Operations research will be provided to identify product mix, scheduling, simulation, decision-making, transportation, assignments and queuing forecasting models necessary to optimise existing business processes. Using Customer Journey Maps, students will then assess configuration, offering and experience innovations in disruptive or evolutionary markets and will submit a business plan to launch their business or innovation in the market.

MBA SEMESTER 1 ELECTIVES (CHOICE OF 2)

Managing Organizational Development and Change

In order for contemporary organizations to maximize potential and efficiency in a globalized and constantly evolving world, change and development in organizations is inevitable. This course aims to facilitate students to develop competencies in dealing with change management and development in organizations. An introduction of fundamental knowledge and theories on organizational development and change will be provided. Students will also explore internal and external factors that drive organizational change, the types of change and how to systematically design, plan and execute these changes. Upon completion of the course, students will gain deeper insights on various frameworks of the change process, how people react to change and why change could fail at times.

 

Hospitality and the Digital Disruption

Today’s society is becoming more and more digitalised. Business models and practices as well as consumer behaviors are profoundly affected by the rapid and continuous adoption of new technologies. This constant and technology-driven acceleration radically changes the competitive landscape of well-established industries. This course reviews the mechanisms of this potentially disruptive process and analyses its impact on the global hospitality industry in terms of challenges, risks and opportunities.

 

Sustainable Development in Hospitality

The course looks at the concept of sustainability. Sustainability has a number of different dimensions ranging from its impacts to its development as well as performance. The course aims to review the case of sustainable development and to discuss its importance in the hospitality industry through various case studies.

 

The Economics of Hospitality

This course aims at providing with a sound understanding of the relationships between political systems and economics in a global setting. Initially, the main theories of global political economy are explored, followed by a historical review of global trends in economy. Having established these foundations, the course focuses on analyzing five topics: international trade, transnational production, international finance, economic development and global environment.

MBA SEMESTER 2

Hospitality Demand and Revenue Management

The course aims to enhance students’ knowledge and understanding of the concepts, the principles and the implementation of revenue management in hospitality and tourism related firms, such as hotels (rooms division and F&B), restaurants, spas, casinos, airlines, cruises, events and sports companies, golf courts etc. Revenue management is defined as the process of “… selling the right product to the right customer at the right price for the right time” (Kimes, 1998) and it is widely advocated as a strategic necessity for all service companies. Revenue Management strategies require the simultaneous management of two major issues: demand (pricing) and capacity (service duration) management. Thus, the demand course aims to develop students’ critical and analytical skills in terms of the management of these two dimensions by incorporating in the teaching & learning material and discussing several related case studies and industry examples.

Corporate Finance and Shareholder Value

Corporate finance is the study of managerial decision making concerning investment, long-term financing, and interpretation and communication of information to assist managers in fulfilling their organizational objective. The course aims to develop in the student the ability to make long-term planning and financial decisions, carry out effective controlling and identify relevant information for decision making. Students are expected to be familiar with financial terminology and its real-world applications.

Managing Destinations’ Competitiveness

This course will discuss the issues of managing destinations. It will outline the issues of tourism management and planning as well as image, perception and event management. It will look at demand and supply structures and the impacts of tourism in an effort to discuss the different competitive tools available to tourism destinations areas. In short, the course will focus on the issues of planning and competitiveness both from the destination as well as from the tourism business perspective.

Uncertainty, Data Analytics and Critical Thinking

Good business decisions are based on information interpreted through valid and clean data. This course is designed to provide students with the necessary tools for collecting, analyzing, interpreting and presenting data needed for business decisions. A variety of statistical tools will be examined that can be used to assist managers in the decision making process.

Consultancy Project

This course allows students an opportunity to further develop the knowledge, skills and insights gained during the MBA studies, and apply these within a real-life setting. Students will work on an applied research project to investigate an area of interest in depth with a strategic focus and solve a particular organisational problem. The nature of the project will vary every semester and the subject matter will be related to the MBA program.

MBA SEMESTER 2 ELECTIVES (CHOICE OF 3)

Managing Real Estate and Properties

Managing real estate is an essential matter for the hospitality world. This course explores the issues associated with investing in real estate in the hospitality industry. The course considers the perspective of both owners and operators in terms of investment strategies, legal considerations, financing alternatives, and investment risk and business valuations.

Investment Strategies for Financial Markets and Asset Management

The course is designed to equip students with concepts and tools to cope successfully with the ever-increasing complexity of financial instruments and markets. Students acquire a sound knowledge of the theoretical foundations that underpin modern investment and risk and asset management techniques. The program develops expertise in areas such as the management of equity and bond portfolios, trading techniques, property investment, asset liability management, the regulation and marketing of investment products and services, valuation of annuities, net present value investment criterion, perpetuities, stocks, bonds and corporate investment decisions, students will examine various theories for asset pricing and calculation of a company’s cost of capital.

Luxury Branding and Lifestyle Management

This course focuses on issues of developing, managing and evaluating global luxury brand leadership and lifestyle strategies. The depth of the relationship between leading-edge brand building and customers will be explored as the foundation of on-going success and sustained equity. Next, Lifestyle management is an emerging concept where its links to the branding will be explored. Overall, the course will discover how creating a coherent luxury brand experience requires the alignment of every touch point in the organization with a customer value proposition.

 

Consumer Behavior and Insights

Consumer Behavior and Insights investigates the manner in which people interact with products and their marketing environment. This can include the purchase of products (a new iPhone), the consumption of services (Disneyland), or the disposal of goods (eBay). Since we are all consumers in the market place in some form, consumer behavior can also tell us something about ourselves. As a result, consumer behavior (CB) is one of the most interesting topics in marketing. Understanding consumers enables marketers to more effectively meet the needs of buyers in the market and be more successful in the market. In this course we will study the basic factors influencing buyer behavior, the concepts used to explain this behavior, and the implications of these concepts for marketing issues. Topics include effects of motivation, learning, perceptions, attitude, personality, lifestyle, reference groups, social class, demographics, and cultural factors on buyer behavior, with emphasis upon mass communication effects.

 

Hospitality Business Transformation and Digital Integration

The course looks at the Business Transformation process that is relevant to the Hospitality Industry. It explores different cross-functional and cross-border changes that in turn relate to the corporate strategy of the organizations. Through different methodological models and techniques the courses aims to explore different change management models as well as different case studies and their relevance to the hospitality industry.

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